GeneTree (www.genetree.com) is a DNA-enabled family history-sharing Web site designed to help people understand where their personal histories belong within the greater human genetic story. GeneTree creates opportunities for unlocking human genetic heritage, discovering ancestors, connecting and collaborating with living relatives, and sharing rich media to help discover, document and preserve family histories. GeneTree was developed by the Sorenson family of companies and draws on the expertise of the Sorenson Molecular Genealogy Foundation, a nonprofit organization that developed the world's foremost collection of genetic-genealogy information; Sorenson Media, which created of the world's leading digital video compression software; and Sorenson Genomics, which pioneered Internet-based consumer DNA testing.