For Release: 10-31-2007

Sorenson Squeeze Garners 2007 Streaming Media Readers' Choice Award for Encoding Software

First-Ever Streaming Media Readers' Choice Awards Recognizes Sorenson Media's Flagship Product as the Industry's Top "All-Around, Multi-Purpose Encoding Software"

SALT LAKE CITY, UT (October 31, 2007) — Sorenson Media, the worldwide leader for video compression and decoding solutions, today announced that the company's Sorenson Squeeze application has won the 2007 Streaming Media Readers' Choice Award in the Encoding Software category.

Sorenson Media's flagship product, Sorenson Squeeze, was recognized in the inaugural Streaming Media audience Readers Choice awards for its unrivaled flexibility and high performance. The official Streaming Media announcement quoted a review from prominent digital video expert Jan Ozer's review of Sorenson Squeeze: "If you're producing in multiple streaming formats, or producing the same file to multiple encoding parameters, Squeeze is the clear winner."

Streaming Media highlighted new features and enhancements in Sorenson Squeeze 4.5, including batch-encoding of files to multiple formats (Real, Windows Media, QuickTime, Flash, MPEG, etc.) and different encoding parameters; VBR encoding of Flash video; "video quality that, in the case of QuickTime and Windows Media, bested that produced by those native formats' 'native' encoders;" and speed improvements Ozer deemed as "startling, almost incredible." Streaming Media concluded that "this already feature-rich tool became a must-have for large shops that need to be able to move from format to format with ease... For all-around, multi-purpose encoding software that won't break the bank, Sorenson Squeeze is hard to beat."

Sorenson Squeeze won from among a broad group of quality entrants. "The winners exemplify technological and business innovation, as well as outstanding customer service and brand messaging," said Streaming Media editor Eric Schumacher-Rasmussen. "I think the fact that the winners were chosen by end users makes them all the more meaningful."

"We feel extremely honored that Sorenson Squeeze 4.5 was recognized by Streaming Media and its readers as the industry gold standard for encoding software," said Matt Cupal, president and COO of Sorenson Media. "This award, from the readers of one of the leading online resources for the streaming media industry, validates all the efforts we have made to ensure that Sorenson Squeeze is the most relevant, high-performing and useful compression and encoding application available for our large and growing user base."

Winners for the Streaming Media Readers' Choice Awards were announced in the October/November issue of Streaming Media magazine. The awards will be presented at the first-ever Streaming Media Readers' Choice Awards reception party, which will be held Wednesday, November 7 at 7:30, at the Grande Ballroom of the St. Clair Hotel in San Jose, CA. The reception is part of the annual Streaming Media West event.

For more information about Sorenson Squeeze 4.5, visit www.sorensonmedia.com. For more information about the Streaming Media Readers' Choice Awards or the Streaming Media West event, visit www.streamingmedia.com.

About Sorenson Media
Sorenson Media (www.sorensonmedia.com) is the global leader for encoding and compression applications. The company provides hardware and software solutions that enable users to easily and affordably compress, manage and deliver high quality video over the Internet and to CDs, DVDs, mobile devices and other formats. The company also creates innovative Web applications for publishing, editing and managing user-generated video content, and for the development of customizable media sharing sites. From its inception in 1995, Sorenson Media has been at the forefront of significant industry trends, offering award-winning technology and products that dramatically improve the Internet experience for developers and users alike. The company's technology has been installed on more than a billion computers throughout the world, with users ranging from individual enthusiasts to major corporations and top Hollywood studios.

About Streaming Media
Streaming Media (www.streamingmedia.com), an Information Today Inc. company, is a diversified news media company serving and educating the streaming media industry and community. Its business consists of three core areas: streamingmedia.com, exhibitions and conferences, and research and publications. streamingmedia.com is the premier online destination for professionals seeking industry news, information, articles, directories and services. The site features thousands of original articles, hundreds of hours of audio/video content, breaking news, research reports, industry directory, and case studies that showcase the latest real-world streaming media implementations. With over 107,000 registered users, StreamingMedia.com's aim is to supply the community and those corporations implementing this technology with unparalleled information online.