For Release: 03-05-2007

Sorenson Media Announces Release of Sorenson SqueezeHD XCEL 2.0

New Version of Squeeze HD XCEL Hardware Solution Includes H.264/AVC Encoding

SALT LAKE CITY (March 5, 2007) — Sorenson Media, the worldwide leader for video encoding and compression applications for digital video professionals and enthusiasts, today announced the immediate availability of Sorenson SqueezeHD XCEL 2.0, an enhanced PCI-X-based and PCI-E-based accelerator platform/plug-in board based on Sorenson Media's industry-leading encoding and compression software technology.

Sorenson SqueezeHD XCEL uses more than 16,000 parallel computing elements to significantly accelerate key encoding tasks, such as motion estimation and image transforms. Sorenson SqueezeHD XCEL works effectively in concert with video capture cards from multiple vendors to provide effective capture and encoding in a single solution.

The Sorenson SqueezeHD XCEL 2.0 PCI-E based 2500 card model includes the H.264 /Advanced Video Coding (AVC) codec as well as MPEG2, and offers real-time MPEG2 encoding and greatly accelerated H.264/AVC encoding. In addition, the card is resolution independent, offering significant speedup to standard definition (SD) and high definition (HD) formats. The Sorenson SqueezeHD XCEL 2.0 card also incorporates all features of the Sorenson Squeeze Compression Suite PowerPack, including batch mode encoding, multiple format support, Web video output, watch folders, command line control and more.

"We are excited about the release of Sorenson SqueezeHD XCEL 2.0, which includes the flexibility of the Sorenson Squeeze Compression Suite PowerPack turbocharged with hardware-driven acceleration," said Matt Cupal, president & COO of Sorenson Media. "With the long-awaited addition of H.264/AVC, we're offering the highest quality, fastest-encoding and easiest-to-use H.264 and MPEG tool in the market, designed for users who need optimal encoding speed and processing power."

Pricing and Availability
The Sorenson SqueezeHD XCEL 2500 PCI-E accelerator card is priced at $6,495, and is currently available through a variety of dealers worldwide. Other configurations are also available. For more information or to purchase Sorenson SqueezeHD XCEL 2.0 accelerator cards, call 1.888.767.3676 or visit www.sorensonmedia.com.

About Sorenson Media
Sorenson Media (www.sorensonmedia.com), the global leader for encoding and compression applications, provides hardware and software solutions that enable users to easily and affordably compress, manage and deliver high quality video over the Internet and to CDs, DVDs, mobile devices and other formats. The company also creates innovative Web applications for publishing, editing and managing user-generated video content, and for the development of customizable media sharing sites. From its inception in 1995, Sorenson Media has been at the forefront of leading trends offering award-winning technology and products that dramatically improve the Internet experience for developers and users alike.